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Signage design requires some additional important considerations to make a sign stand out. A sign is expected to play a role in a given environment. On one hand, it should integrate with the environment and on the other hand it should stand out to serve its existential purpose. Therefore, a standing banner which has proven awesome in a daytime outdoor funfair may not be as effective in an indoor night party. The designer should know where you are going to use the intended sign.
The sample pictures demonstrate that a dark background banner will work perfect in a bright environment whereas a dark environment may demand a banner with a light background to become noticeable.